Client: Calibre Group Ltd / Hub365
Location: National
Sector: Automotive
Background
Calibre Group is a training and business solutions provider to the automotive industry. A team of industry experts, dedicated to helping dealer partners drive their businesses forward.
Brief
The senior management at Calibre Group Ltd identified a need to collaborate with other niche automotive industry provider. This became every more apparent during the Coronavirus pandemic. Its aim was to offer a one-stop solution for retail and automotive support businesses. In other words, a collective community hub that would outsource specific functions to well respected companies that have been endorsed by their peers. As a result, the concept for Hub365 was born.
Hub365 is a hand-picked collection. Members are some of the most trusted, experienced and dynamic people and companies in the automotive sector.
Firstly the Breadcrumb team were instructed to develop a brand identity using the name Hub365 and provide brand guidelines. Secondly to build a members only website and finally to write social media posts to help launch this new proposition.
Challenges
- A strong brand that would stand out in the automotive industry and also reflects a sense of community, professionalism, personal touch, strength, energy and authority. So a real challenge in an industry known for its branding.
- The clients required a fast and high quality solution to react to the current business climate caused by the pandemic. So the timescales for the project were tight.
Campaign Goals
- Launch a recognisable brand that communicates the aims and values of Hub365 and stand the test of time.
- Build a membership website that provides the tools to build a community, to share industry leadership knowledge and select service providers.
- To encourage a sea change in the industry by promoting collaboration and sharing versus competition.
Our Approach
As a client focussed agency we listen carefully to what the client is attempting to achieve. As a result we approached this project in stages.
Stage One: Create a brand logo and brand guidelines using the Hub365 name. Firstly, the team brainstormed concepts and creatives around the brief. Secondly, with a shortlist of ideas we presented to the client to select one to refine.
Stage Two: With the branding complete the Breadcrumb team then started to build the members only website. The members would have access to each other to provide two-way business support and services between carefully selected industry providers. To include a specialist marketer, videographer, software providers, recruitment agency, training experts etc. Only one provider per service to make it easy to find the person or business a member needs. Efficiency and excellence being key. The team sourced signature imagery for each service to build the brand identity, as well as the website design and functionality.
Results
The new brand, logo and guidelines were turned around in less than a month. The website was ready to launch as per the client’s deadline, designed and built in a matter of weeks.
Since launching Hub365 has enrolled 16 founder member organisations and 271 followers on LinkedIn. While site engagement has been steady it’s too soon to be able to provide measurement and stats. In conclusion, the branding and website project has been a success and met client expectations.
Testimonial
“The team at Breadcrumb Marketing & Media are highly creative, responsive and fun to work with. We have worked with them for many years creating videos together, so when the concept for Hub365 was hatched we immediately turned to Breadcrumb. We knew that they had the skillset and vision to build and deliver what we had imagined.
“They interpreted our brief to a T and drove the project ahead. We are delighted with the brand and website. We are very happy to endorse the team at Breadcrumb Marketing & Media.”
Sabina Hegarty
MD Calibre Group/Founder Hub365
