Before we dive in and share our top tips for gaining reach and followers on Instagram, we thought we would share some stats around the platform to demonstrate why you should be using it to reach your target audience. If you’re on it already these tips will also helps boost your reach and gain you followers!
- Instagram is the 4th most popular social media in the world in terms of monthly active users
- The average time spent on Instagram is 30 minutes.
- 70% of Instagram users watch Instagram stories daily
- The highest Instagram Reels engagement rates are obtained by Instagram accounts with fewer than 5,000 followers, reaching up to 3.79% on average.
- A total of 4.2 billion likes occur on Instagram each day
- 81% of Instagrammers use the platform for researching new products and services
- 87% of Instagram users say they take action after seeing a product on Instagram
Now that you’ve had time to digest these stats you can see how important it is to get the content on this channel right. There are lots of actions that you can take to improve your activity and engagement, but here are 10 that you can make to get started TODAY!
- Post high-quality content that is relevant to your target audience. This means taking good photos and videos, and using editing tools to make them look their best. Your content should also be interesting and engaging, and should provide value to your viewers. If you don’t think that you’re able to create high-quality content then enlist an agency to support you, it’s well worth the investment.
- Post consistently. The more often you post, the more likely you are to show up on your followers’ feeds.
- Engage with your audience. Like and comment on other people’s posts, and respond to comments on your own posts. When you engage with your audience, you show them that you’re interested in what they have to say, and this encourages them to follow you back.
- Use relevant hashtags. Hashtags are a great way to get your content seen by more people. However, it’s important to use hashtags sparingly and to choose hashtags that are actually relevant to your content. Research the most relevant tags to you via https://ritetag.com/
- Make the most of your Bio: when you do connect with your audience then make sure they understand what you are all about. If you have a lot of info to link out to, then help your followers discover everything you do, with one simple link by using Lnk.Bio , linktr.ee or similar.
- Run contests and giveaways. This is a great way to attract new followers and get people excited about your brand. When you run a contest, make sure the prizes are relevant to your target audience and that the rules are easy to understand.
- Use Instagram Stories. Instagram Stories are a great way to share content, interact with your followers in real time, and promote your latest products or services.
- Test posting time. Instagram users engage more on weekdays, with Wednesday and Thursday showing the most engagement, but make sure that you test this as it may differ with different target audiences.
- Vary your content. Create varied content, include; photos, video, reels, stories ,live and interactive engagement such as polls and questions.
- Track your results. Use Instagram Insights to track your post engagement, reach, and impressions. This will help you see what’s working and what’s not, so you can adjust your strategy accordingly.
These ten top tips will help you improve your reach, and increase followers. But if you need more help, guidance or support for your content creation, then our team are here to help, just get in touch for a zero commitment chat.
Stats ref: https://www.socialpilot.co/instagram-marketing/instagram-stats
