Your email open rate is essential to the success of your email marketing campaign. If people don’t open your emails, they can’t read your content or take your desired action. As a vital hurdle to overcome the Breadcrumb marketing team have got together to share their top tips to increasing email open rates:
1. Be clear and concise
Your subject line should be clear and concise, and it should accurately reflect the content of your email. Avoid using all caps, excessive punctuation, or spammy language.
2. Timing
Test the timing of your email, When you send your email communication can make a massive difference to your open rate, so it’s well worth testing to learn when your audience is open to communication.
3. Create a sense of urgency
People are more likely to open emails that create a sense of urgency. Use words like “limited time offer,” “hurry,” or “today only” in your subject line to encourage people to open your email right away.
4. Personalise subject lines
When possible, personalise your subject lines with the recipient’s name or other relevant information. This will make your emails more relevant and engaging to the recipient.
5. A/B test your subject lines
A/B testing refers to an experimentation process wherein two or more versions of a subject line are tested and response rates tracked. It’s a great way to learn the subject lines that work best for your audience and get you higher open rates.
To get you started, here are some examples of effective email subject lines for marketing:
- Limited time offer: 20% off all summer clothing!
- New arrivals: Shop our latest collection
- [Your name], here’s your personalised discount code.
- Don’t miss out: Our biggest sale of the year ends tonight!
- [Your name], we’re excited to announce our new product launch!
6. Keep your list clean and updated
Emailing large lists that have no interest in your product or service not only reduces your open rate, but could also result in higher bounce and spam rates, which can damage your sending reputation. This will ultimately effect your long term open rate.
7. Keep content relevant
Make sure that what you are sending to your list is relevant to them. By establishing your brand as relevant to the recipient it builds trust and increases future open rates.
Follow these tips and you will increase your email open rate. However, if you or your team need additional support to test and review your email strategy, then we are on hand to help. Get in touch to chat with our expert team.
