What are entities and how do they relate to SEO? Why are they important? How can you optimise for entities?

The brilliant Kevin Indig tackled all these questions (and a whole load more) in a fantastic talk he delivered at Optimisey. Hit play to watch him in action !

As sponsors of Cambridge based SEO event, organised by leading expert Andrew of Optimisey, we are lucky enough to be able to share Kevin’s expert advice.