How we helped Cambridge County Council reach thousands with a Stop Smoking Campaign #missingmoments

Working with Cambridge County Council Breadcrumb Media supported a recent Stop Smoking Campaign, #missingmoments with both visuals and social media support.

Campaign Case Study:

Stop Smoking Campaign for Cambridge County Council

Company:      Cambridge County Council

Location:       Cambridge

Sector:           Public Sector

Problem:       To create high impact messages that could be shared across marketing channels to encourage people of all ages to stop smoking


To encourage people of all ages to stop smoking or think twice about starting.

There were 2 measures of success:

1 – Campaign reach through the various channels

2 – Number of requests for a  ‘Quit Kit’


The campaign was targeted at all age groups and demographics, so the campaign had to have strong visual impact that influenced all of those target groups.

Campaign Goals:

  • To raise awareness of the effects of smoking
  • To get people to think twice before they start smoking
  • To get people to sign up for the ‘Quit Kit’


First of all we presented a range of visuals that were aimed at different target audiences.

This process was key to defining the final over all campaign. From this a selection of visuals were selected by Cambridge County Council to target the following groups:

  • Parents
  • Grandparents
  • Young People

See the final selection here:

From this selection a range of media assets were created. This included:

  • Video
  • Banners
  • Social Assets
  • Written social content
  • Outdoor media
  • Twitter images

The results:

The campaign was a HUGE success. See some elements in action by clicking on the Be Well website here.


“Breadcrumb Media we a great support in getting this campaign off the ground. They were professional and responsive often working to tight deadlines.

They also helped solve problems by following some to the assets through to print. I look forward to working with them again on future campaigns.”

Matthew Hall

Communications and Marketing Manager

Cambridgeshire County Council

If you would like marketing and content support for your next campaign then click here to chat with the team.

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