LinkedIn is an important sales opportunity for businesses, but like all marketing channels, it has its own unique attributes that you can take advantage of in order to improve engagement, increase followers and develop connections.

The following are 5 quick wins that you can action today 👇🏼

1 – UPDATE

Your company page profile image and banner are the first thing that your new and existing followers will see and should reflect your brand and include any key messages.

See an example of incorporating brand style and key messaging in the graphic below.

2 – WRITE

Ensure that your ‘About Us’ section is effective by summarising the main services of the business and incorporating pertinent keywords.

Here’s an example of what that may look like. Note that the highlighted top section is what is viewed ‘at a glance’ and should contain the key messaging.

At Breadcrumb Media, we believe that #marketing and #video are two of the most powerful tools a business can use to reach its target audience and grow. That’s why we offer a full range of marketing and video services, from #design and #animation to #social media marketing and #video production.

Our team of experienced marketing and video professionals has a proven track record of success. We have helped businesses of all sizes grow their sales, increase their brand awareness, and improve their customer engagement.

3 – BUILD

A company page engagement strategy is vital for successfully building your company profile on LinkedIn. This will be an ongoing project that should include the following:

• Get your employees involved and ask them to share and comment from their personal accounts.
• Stand out from your competition by incorporating big, bold imagery.
• Include video content, it has the highest engagement rate!
• Publish Frequently.
• Join the conversation: Comment and interact with other relevant and targeted personal and company pages

4 – REFRESH

The pinned post is the first piece of content that will be seen by your new and existing followers and should reflect your company brand and offer relevant news, details on services or event updates.

This pinned post should be refreshed regularly keeping repeat visitors engaged and inspired by your fresh content.

An example of this could be a promo video. As a video production agency, we have used our recent showreel as our latest 📌 pinned post. This reflects our brand and services and being a video format has the potential for higher engagement.

Here’s what it looks like:

5 – KEEP CONVERSATIONS GOING

Encourage followers to hit the 🔔

This will mean that they get notified each time you add a post, which will build engagement and conversations.  

You can do this by featuring a CTA in the profile banner, mentioning it on posts and even highlighting on other marketing channels, such as within emails communications.

Also use this tool as part of your own engagement strategy. By subscribing to notifications of your clients, suppliers, partners, prospects and favourite connections you will keep in the loop on current conversations, trends and news and be able to react effectively. 

The above 5 points are some quick wins to get you started, but the key to a successful social strategy is regular, relevant content. If you need help or support in developing your strategy or creating the content then we are here to help. Get in touch with our friendly team.