Client: ProActive Training
Location: Cambridge
Sector: Education/Training
Background
ProActive Training is one of the UK’s leading providers of intensive courses in sports massage, personal training, taping and strapping, strength and conditioning, acupuncture and other bespoke CPD courses. With over 1000 people undertaking its courses annually it has national reach.
This Cambridge-based business were due to deliver a series of “in person” physiotherapy training lectures and practical seminars to students across UK universities in Spring/Summer 2020. With universities announcing closures and infection rates climbing back in March 2020, the leadership team anticipated that a national lockdown was imminent.
The company realised they were not going to be able to fulfil the booked training courses, leaving students disappointed and also having to offer a large number of refunds. Facing a large financial liability it needed to find a solution – fast. Breadcrumb Media reacted quickly and provided the answer that would deliver the training on time.
Brief
ProActive Training had already decided to roll out an online option for its busiest course to mitigate problems and offer an alternative to students. However it needed to produce hours of content. Breadcrumb Media were instructed to provide a solution that would deliver the content in a very short time frame without compromising the quality of the video, instruction and company brand.
Challenges
- 160 videos to be filmed and edited to be ready to deliver to students in two weeks. (This would normally take 6-8 weeks.)
- Maintain consistency and quality during a very intense filming and editing period.
Campaign Goals
- Deliver training on time to mitigate financial loss
- Deliver a new long term option for students in the wake of the Covid-19 pandemic that has resulted in a changed educational environment.
Our Approach
- Intense filming sessions with clients teaching and demonstrating techniques.
- Two cameras fed into a vision mixer allowing the shots to be ‘live’ mixed
- All animation and graphics added “live”.
- Course introductions recorded alongside PowerPoint, mixed ‘live’
- Video linked to the theory content and other interactive learning options to provide bespoke and unique content.
Results
- 160 videos created in 4 days.
- Course notes designed with integrated video content
- 300 students that have opted for the online course.
- Saved client tens of thousands of £’s
Testimonial
“The Breadcrumb Media team worked very long hours to deliver this solution. We are very impressed by their commitment. This has saved us tens of thousands of £’s and also created content that we’re really proud of and we will use going forward. It has enabled us to offer students an online version of a course that we didn’t previously have.“
Sam Boden, Director, ProActive Training
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