Recyclables Summer Challenge – Space For Change

Company:      Cambridge County Council

Location:        Cambridgeshire

Sector:           Public Sector

Problem:        To help encourage young people to recycle and understand the impact on our environment.

Goal:  To use the summer reading challenge as an opportunity to connect with years 3, 4 & 5 in a fun and engaging way.


The campaign was targeted at 16-19 year olds, so the campaign had to inspire that demographic through its content.

Campaign Goals:

  • To engage age 7-11 year olds and educate them on recycling
  • To demonstrate how recycled items can be reused in many ways
  • Use creatively to make the message fun and engaging


Breadcrumb media worked in partnership with Cambridge county council, Amey and Recap to produce an innovative and engaging ‘Recyclables Summer Challenge’

With the topic being Space for Change, children in years 3 to 5 were challenged to use their imagination to create a story of how a drinks can, jam jar, plastic bottle or magazine can be recycled and transformed into something new.

Their ideas were then to be written and storyboarded and submitted with the winning entry winning a top prize of having their story turned into a real life animated video.

Alongside this the winner would be invited, along with their whole class, to an animation and recycling workshop at the waste management park in Waterbeach.

In order to whet the appetite Breadcrumb Media produced this short animation:

Over the summer Breadcrumb Media and CCC animation workshops in libraries throughout Cambridgeshire.

A toolkit containing, blank storyboards and toolkits were designed by Breadcrumb Media and made available online

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