Out of the total estimated UK population of 67.9 million, approximately 44.84 million people are active Facebook users. So improving engagement, even just by the smallest percentage, can make a massive difference.
As with all social engagement it requires testing to really fine tune your content to attract and engage with your target audience. Getting started is often the biggest hurdle, so we’ve put together a few top tips, that you can action today, which will help you improve your Facebook engagement.
1 – Know your audience
The first step to improving engagement is to understand your audience. What are their needs and interests? What kind of content do they like to consume? When are they most active on Facebook? Once you understand your audience, you can tailor your content and posting schedule accordingly.
Facebook insights does have some of this information, but if you feel that you have gaps in your market knowledge, then ask your audience. It’s a great way to both engage and learn for future content.
2 – Create high-quality content
People are more likely to engage with content that is informative, entertaining, or visually appealing. Invest in creating high-quality content that will resonate with your audience. This may include blog posts, articles, infographics, videos, or images.
3 – Post at the right times
Facebook’s algorithm prioritises posts that are seen by users who are most likely to be interested in them. To increase your chances of being seen, post at times when your audience is most active on Facebook. You can use Facebook Insights to see when your audience is online. Or when you schedule a post, hit ‘active times’ and it will suggest the next 3 most active times to share your post.
4 – Interact with your audience
Engagement is a two-way street. Don’t just post content and then disappear. Respond to comments and questions, and participate in conversations. You can also ask questions and run contests to encourage engagement.
5 – Use Facebook Stories
Facebook Stories are a great way to engage with your audience in a more personal way. Stories are short pieces of content that disappear after 24 hours. This makes them ideal for sharing behind-the-scenes content, giving your audience a glimpse into your business culture, or running contests and polls.
6 – Use @followers
You can include an @followers tag on your posts once a day, which will mean this notifies your followers of your post, helping to improve engagement.
Here are some additional tips worth noting:
- Use visuals. Posts with images and videos tend to get more engagement than text-only posts.
- Ask questions. Questions are a great way to start a conversation and get your audience engaged.
- Run contests and giveaways. People love free stuff, so contests and giveaways are a great way to boost engagement.
These top tips will help you improve your engagement on Facebook. But if you need more help, guidance or support for your content creation, then our team are here to help, get in touch.
Encase you missed it, here’s a reminder of the latest in our series of bitesize marketing tips:
