#12TipsforChristmasCampaigns
If you’ve been following our #12TipsforChristmasCampaigns you will, by now, have a budget set and a timeline plan prepared.
If you’ve only just joined our #12TipsforChristmasCampaigns plan, then you can take a step back to both by clicking the links below:
- How to set a budget for your Christmas Marketing Campaign
- Plan your timeline for your Christmas marketing campaign
In this post we have compiled a list of steps to creating a successful marketing campaign plan, which are as follows:
- Identify your Target Audience
- Set Goals and Objectives
- Generate Marketing Campaign Ideas
- Select Your Marketing Channels
- Develop an Offer
- Estimate Campaign Metrics
Looking at each step in a little more detail…
Identify your Target Audience
We are assuming that most of you reading this article are marketers, so you will probably have a good understanding of this. However, if you are new to marketing, or you are a small business start-up, then here’s a list of those demographics that you need to understand in order to identify your target audience.
- Age
- Location
- Gender
- Income level
- Education level
- Marital or family status
- Occupation
- Ethnic background
Then add psychographics to further define your audience:
- Personality
- Attitudes
- Values
- Interests/hobbies
- Lifestyles
- Behaviour
If you’re not sure how to identify the demographics of your audience, then here’s some ideas to source this information.
- Use your existing database – if you hold any info like location, gender and age, then analyse and summarise this.
- Reach out on social and ask questions to glean more psychographics behaviour of your potential audience.
- Look at your competition, who are they targeting, does it have an obvious age range or profile?
Set Goals and Objectives
Once you have your target audience defined you can start creating your campaign strategy by defining your goals and objectives.
For example, this might be to generate 100 new users to your website. What these goals and objectives are will depend on your product or service.
Write these down in a word document as part of your campaign plan.
Generate Marketing Campaign Ideas
If you have the above two points defined then you are in a great position to have initial conversations with your marketing or creative agency to work out how you are going to create content that will appeal to your audience.
If you haven’t decided on an agency yet, give a two or three a call to see how they respond to your campaign goals. A quick chat can really help decide who you go with and how you will work together.
Select Your Marketing Channels
Your plans for the creative, along with your audience analysis, will naturally shape and define the marketing channels to use.
Detail these in a document and define what formats you will need for each channel.
Develop an Offer
At this point, if you are running an offer, now is the time to define this, before you start work on the final creative.
Estimate Campaign Metrics
Finally, it’s a good idea to estimate your campaign metrics. This will give you ROI measures that will allow you to respond quickly to the elements of the campaign that either work or don’t.
Hopefully this article has given you some actionable advice on how to create a campaign plan. However if you need any help or advice, then we are on hand to help support you and your team to formulate a strategy which will save you time, money, and help get your brand to the right place at the right time.
Call us on 01223 233141
Or email hello@breadcrumbmedia.co.uk
